AVON.com
Head of Design, Principal
AVON.com
Creative, Manager - Dot Com
B2C B2B2C eCommerce web apps & Subscriptions
11.2000 — 11.2004
Reporting to Exec-Dir / GM
Started in-house global agency-style design department.
Head of Design UX & Creative for all web business units. Managed additional global external agency output.
The DotCom was a new BU - ranked 9th by country in revenue within 2 years, had it's own logistics, inventory and merchandising. Note in 2004, Brazil had more people selling Avon products than military personnel.
Global eCommerce, rep communications, Breast Cancer Crusade and web applications. Adv, photography, animation for full lifecycle web and print.
Multi-channel Performance Marketing. Global channel conflicts anyone? Multiple models, seo, affiliates, subscriptions, content partnerships, placements and a few hundred campaigns.
Hourly Analytics - Modified Delivery
Email performance per timezone. If below 1MM in sales by noon, aka under-performing, manually A-B subject lines and content, cascading down to eventually evergreen campaigns.
A-B splits by turning off load balancers
Super Targeted
Highly Segmented
Guerrilla Testing
A 100 yr old high performance CPG catalog company was a great place to be as a new manager in the early days of ecommerce.
Stock Peaked 2004
- NYSE AVP - GOAT