TheLadders.com

Design Leadership

B2B2C eCommerce & Subscriptions

11.2004 — 11.2007

Reporting to C-Level

First staff designer. Started front End Eng. Team.

Adv, Direct Response, Brand Dev.
Directed and led cross functional teams for core job seeker and employer experiences.

Hundreds of highly segmented campaigns - landing pages, SEO / Paid / content strategy and micro-sites.

Continuous performance optimization and testing.

Y/Y hyper-growth in Revenue and Readership

Continuous A/B, Multivariate Testing

CRM design - many Funnels

Home-grown Multivariate Testing System

Behind the glass Formal Quarterly, in the Lab, eating M&Ms

AVON.com