Medidata
Head of Design, Principal
Medidata Solutions
Director, User Experience - Product & Marketing
B2B FDA-Regulated - eClinical
11.2007 — 08.2013
Reporting to C-Level
Full-Stack Empathy
Global Teams
Started UX Design department.
Executive lead/voice for all aspects of the product design (UX and creative) for all mobile apps and 15 SaaS products. Unified the products to become the first SaaS clinical platform (Patented).
Led transformation of the Prod Mgmt team and the Executive team into a much more measurable user-centered organization. Grew the design team during times of hyper-growth, M & A, and massive change (Pre - Post IPO).
2012
All FDA-Approved
Clinical Trials touched
the platform.
Scale = Bigger than Industy
100%
Case Study
Measurable User-Centered-Disruption
Oracle changes their roadmap with vapor-ware... Competitors were forced to stop and change their offering... shook the market, years to catch up
Revenue Growth via 55% Up-Sell of New Products within first year
Customer savings of 1MM per day
Market leadership
Performance
Grew from 1 to 15 Products
New Markets, Segments
Forbes, Top 50 Innovators
Gartner, Easy to Use, Y/Y
SaaS Real-Valuation based on the "Holy Grail" of Data Productization
Exits ⥤ NASDAQ IPOPurchased by Dassault Systèmes 3DS